We are delighted to announce that we are officially the first UK builder’s merchant offering free WiFi to all customers. All our branches are now up and running with full WiFi access thanks to a deal with our partners, The Cloud, who build and operate WiFi networks across the UK and Europe.
The Cloud has over 7 million registered users and is the leading provider of public WiFi on Britain’s high streets. Partnering with them enables us to improve the customer experience in branches and later in the year, our product portfolio will be accessible via the WiFi landing page which will contain a link to a mobile friendly version of the site.
By offering our customers free internet access, we’ll ensure they get the most out of their visit to branch, with the goal to improve our own service and enable them to improve theirs to their own customers. We will also have access to usage reports enabling enhanced data capture from customers registering to use the service.
MKM Chelmsford have had such a good response from customers to the free WiFi that it has spurred them on to refit their new showroom! Mark Ward, our Director at Chelmsford wanted to create a clean, professional area where customers could sit comfortably, enjoy a coffee and browse the website.
They’ve done just that and Mark reports back: “We’ve had a great response to our new WiFi offering and seating area. It’s a good selling tool and it adds that ‘wow’ factor -we are over the moon with it!”