The Skegness arm of the Royal National Lifeboat Institution (RNLI) raised £12,782.10 at its recent RNLI Ball.
MKM Skegness was one of the sponsors of the event, which saw Skegness RNLI raising the highest amount of money ever at its sixth Ball.
The Lincolnshire branch of MKM has been a sponsor of the RNLI Ball since it debuted in 2011, and sponsored a table this year.
Skegness lifeboat Coxswain, Ray Chapman MBE, said he was overwhelmed by the response from local business and support from guests at the Ball.
He said: “When we thought through the idea of a ball back in 2011 we had no idea we would raise such a terrific amount for the RNLI, it really has been a very worthwhile endeavour.
“I’d just really like to thank everyone for their support, it’s been really great. These kinds of events make you realise how generous the people of Skegness are. Our success is due largely to the support we’ve received.”
Attended by over 180 guests and supporters, the Ball was held at the Suncastle in North Parade on Saturday 10 September.
The annual event has now raised more than £60,000 for the town’s life-saving RNLI station.